Arelo.
A playful packaging series for Arelo, where each design feels like a small gift with its own personality.
Scope
Client
Year
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Challenge
(01)
Create a packaging series that feels giftable, playful and distinct, while still holding together as one line.
For Arelo, I designed a packaging series for tea and accessories that needed to feel warm, clear and full of character. The challenge was to create enough variation for each product to feel distinct, while keeping the overall line calm and cohesive. It also needed to feel giftable: like something small, thoughtful and worth picking up.
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Concept
(02)
I translated the ingredients and feeling of each tea into its own illustrated world.
Each pack feels like a small gift. I combined simple objects with flowers and plants that connect to the tea and its ingredients. This gave each flavour its own character, while keeping the full series playful, clear and connected.
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Outcome
(03)
The final series feels bright, personal and cohesive, with enough variation to make each product easy to recognise and remember.
By giving each pack its own small visual story, the range became more lively and giftable without becoming messy. The illustrations add charm and distinction, while the shared structure keeps the collection calm and coherent. This project reflects how I like to work with product lines: creating enough consistency to build recognition, and enough variation to keep each product alive.
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