About Maren
I’m Maren Bruin, a designer and illustrator for specialty coffee, tea and fine chocolate brands.
I help product-led brands turn what makes them special into visuals people can recognise, connect with and remember.
My work brings together brand thinking, illustration and visual identity.
I do not start with decoration, but with what a brand wants to express.
I look at what is already there in a product, like its origin, flavour or process, and turn that into a visual direction that feels clear and consistent.
Sometimes that starts with one strong visual.
Sometimes it grows into a wider brand world.
I’m Maren Bruin, a designer and illustrator for specialty coffee, tea and fine chocolate brands.
I help product-led brands translate origin, flavour and process into visual identities, packaging and illustration that feel distinctive, atmospheric and true.
What I love most is finding the story already inside a product, and giving it a visual language people can actually feel.
I’m Maren Bruin, a designer and illustrator for specialty coffee, tea and fine chocolate brands.
I help product-led brands translate origin, flavour and process into visual identities, packaging and illustration that feel distinctive, atmospheric and true.
What I love most is finding the story already inside a product, and giving it a visual language people can actually feel.
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Story
Why I do this work
I have always been interested in what sits behind a product.
A tea, a coffee or a chocolate bar can hold much more than flavour.
It can hold place, process, craft and care.
What I love is not adding story for the sake of it, but seeing what is already there
and shaping it into something people can connect with.
That is why I feel especially drawn to brands where the story is already part of the product itself.
I’ve always been drawn to what sits behind a product.
A tea, a coffee or a chocolate bar can carry much more than flavour.
It can hold place, craft, process and care.
What interests me is not adding story for the sake of it,
but recognising what is already there and shaping it into
something people can see,
feel and remember.
That is why I’m especially drawn to brands where the story
already lives in the product itself.
I’ve always been interested in what lives behind a product.
A tea, a coffee or a chocolate bar often carries more than just function. It holds origin, rhythm, process and care.
Rather than adding layers on top, I focus on uncovering what is already there and shaping it into something visible, tactile and clear.
That’s why I’m especially drawn to brands where story isn’t invented, but already present.
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Approach
What I help with
Visual identities
built from what makes your product unique
Visual identities
Packaging
that gives story and flavour a clear visual shape
Packaging
Illustration & infographics
that help people see where a product comes from and how it is made
Illustration
Let's work together
If your product already has depth behind it,
but the visuals are not carrying that yet, I’d love to hear more.
You may be looking for a clearer identity, packaging with more character,
or illustration that helps people feel the story more strongly.
Either way, we can shape it into something more specific,
memorable and true to the product.