EXCLUSIVELY FOR SPECIALTY COFFEE, TEA & FINE CHOCOLATE BRANDS


Build a brand that feels as layered, thoughtful and memorable as what’s inside.

FOR SPECIALTY COFFEE, TEA & FINE CHOCOLATE BRANDS


Build a brand that feels as layered, thoughtful and memorable as what’s inside.

Build a brand that feels as layered, thoughtful and memorable as what’s inside.

I create visual identity, packaging and illustration for brands where flavour, origin and atmosphere deserve to be seen as well as tasted.

/

Trusted by thoughtful brands

/

Maybe this feels familiar

Your product already has depth.



The sourcing may be thoughtful.



The process may carry care, place or ritual.



But when the visual language stays too generic, too polished or not specific enough, people may notice the product without fully feeling why it matters.

I make that missing layer visible.

/

What that layer can become

A visual identity that feels more specific

1

A clearer and more recognisable brand direction

Packaging that carries more character

2

Packaging that feels more specific, considered and worth picking up

Illustration that gives your product a world to live in

3

Imagery that adds atmosphere, memory and depth to the brand

A visual identity that feels more specific

A clearer and more recognisable brand direction

Packaging that carries more character

Packaging that feels more specific, considered and worth picking up

Illustration that gives your product a world to live in

Imagery that adds atmosphere, memory and depth to the brand

A visual identity that feels more specific

A clearer and more recognisable brand direction

Packaging that carries more character

Packaging that feels more specific, considered and worth picking up

Illustration that gives your product a world to live in

Imagery that adds atmosphere, memory and depth to the brand

See how I work

See how I work

See how I work

See how I work

/

Why this works

People do not only buy on taste.
They buy on feeling.

On care.

On specificity.

On whether something feels real.




That is why visual language matters.

/

Work

A few ways this looks in practice.

A few examples of product story, visual identity and illustration coming together in practice.

View cases

View cases

MAREN BRUIN ILLUSTRATION & DESIGN

/

Process

A thoughtful process that turns product depth into visual clarity.

See pricing & process

See pricing & process

We look closely at what is already there.

1

We look closely at what is already there.

1

We look closely at what is already there.

1

We shape a visual direction around it.

2

We shape a visual direction around it.

2

We shape a visual direction around it.

2

We refine it until it feels clear, grounded and ready to use.

3

We refine it until it feels clear, grounded and ready to use.

3

We refine it until it feels clear, grounded and ready to use.

3

/

What nice clients say

Kind words matter.
So does the effect of the work.

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

/

How to start

If your product already has depth,

your brand should carry it too.

Start a project

Start a project