EXCLUSIVELY FOR SPECIALTY COFFEE, TEA & FINE CHOCOLATE BRANDS


Build a brand that feels as layered, thoughtful and memorable as what’s inside.

FOR SPECIALTY COFFEE, TEA & FINE CHOCOLATE BRANDS


Build a brand that feels as layered, thoughtful and memorable as what’s inside.

Build a brand that feels as layered, thoughtful and memorable as what’s inside

For products with origin, craft and a story worth feeling

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Trusted by thoughtful brands

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Maybe this feels familiar

Your product already has depth.
In sourcing, process, and care.

But when the visual language stays generic or too polished,
people don’t feel that depth.

They just see another product.

But when the visual language stays too generic, too polished or not specific enough, people may notice the product without fully feeling why it matters.

I make that missing layer visible.

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What your product can become, when it’s fully expressed

Visual identity

1

A clearer and more recognisable brand direction

Packaging design

2

Packaging that feels more specific, considered and worth picking up

Illustration

3

Imagery that adds atmosphere, memory and depth to the brand

Visual identity

A clearer and more recognisable brand direction

Packaging design

Packaging that feels more specific, considered and worth picking up

Illustration

Imagery that adds atmosphere, memory and depth to the brand

Visual identity

A clearer and more recognisable brand direction

Packaging design

Packaging that feels more specific, considered and worth picking up

Illustration

Imagery that adds atmosphere, memory and depth to the brand

See how I work

See how I work

See how I work

See how I work

Visual audit

If you're unsure where your brand feels too generic,
too polished, or no longer fully its own, I offer a short visual audit.

A simple, focused review of your brand or website,
highlighting what feels unclear, generic, or disconnected
and where it can become more distinct.

€195

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Work

A few ways this looks in practice.

A few examples of product story, visual identity and illustration coming together in practice.

View cases

View cases

MAREN BRUIN ILLUSTRATION & DESIGN

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Process

A thoughtful process that turns product depth into visual clarity.

See pricing & process

See pricing & process

We look closely at what is already there.

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We look closely at what is already there.

1

We look closely at what is already there.

1

We shape a visual direction around it.

2

We shape a visual direction around it.

2

We shape a visual direction around it.

2

We refine it until it feels clear, grounded and ready to use.

3

We refine it until it feels clear, grounded and ready to use.

3

We refine it until it feels clear, grounded and ready to use.

3

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What nice clients say

Kind words matter.
So does the effect of the work.

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

  • 5/5

    "Maren translated the feeling behind our product into visuals that felt specific, warm and instantly recognisable."

    Arjan & Lotte

    Founders Arelo tea

  • 5/5

    "She brought depth, atmosphere and clarity into the brand in a way that felt both beautiful and usable."

    Marc Kluijver

    Founder Koffietcacao

  • 5/5

    "Working with Maren felt thoughtful from start to finish. The result had real character and felt true to the product."

    Evelien van Damme

    Product Lead

  • 5/5

    "Beautiful illustrations and a creative thinker who always brings multiple strong ideas to the table. Maren is a joy to work with, with fantastic results every time."

    Henri Blommers

    Art director

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Where it starts

If your product has depth,
your brand should make people feel it.

If your product has depth,
your brand should make people feel it.

If your product already has depth, your brand should carry it too.

Let’s shape your story

Let’s shape your story