H.A.S.H. packaging illustration.
A self initiated packaging illustration project exploring how a coffee pack can get more personality through illustration. Not by adding more information. But by giving the product a stronger visual mood.
A self initiated packaging illustration project exploring how a coffee pack can get more personality through illustration. Not by adding more information. But by giving the product a stronger visual mood.
A self initiated packaging illustration project exploring how a coffee pack can get more personality through illustration. Not by adding more information. But by giving the product a stronger visual mood.
Scope
Self-initiated packaging illustration, created within an existing fictional brand identity to explore illustration-led visual storytelling for specialty coffee.
Self-initiated packaging illustration, created within an existing fictional brand identity to explore illustration-led visual storytelling for specialty coffee.
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Client
Personal project
Personal project
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Year
2025
2025
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Branding
What can illustration add when the brand direction is already there?
H.A.S.H. is a fictional specialty coffee brand with a strong existing visual identity, not made by me. I used it as the context for a self-initiated illustration project.
Sometimes I make work outside of client projects to explore directions I find interesting. Here, I wanted to see what happens when illustration becomes the main carrier of origin, not a supporting element, but the thing that makes you feel where the coffee comes from.
Working within an existing visual system gave the project a realistic constraint. The illustration had to sit comfortably inside something already defined, while still having its own atmosphere and voice.
H.A.S.H. is a fictional specialty coffee brand with a strong existing visual identity, not made by me. I used it as the context for a self-initiated illustration project.
Sometimes I make work outside of client projects to explore directions I find interesting. Here, I wanted to see what happens when illustration becomes the main carrier of origin, not a supporting element, but the thing that makes you feel where the coffee comes from.
Working within an existing visual system gave the project a realistic constraint. The illustration had to sit comfortably inside something already defined, while still having its own atmosphere and voice.
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Outcome
Illustration that earns its place in someone else's brand world.
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