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Process
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Process
A clear process for packaging
that needs to do more than look nice.
A clear process for packaging that needs to do more than look nice.
Before I design, we define what the packaging needs to communicate.
What should people notice first?
What makes the product different?
What should be felt before tasting?
And how can the visual direction grow across more flavours, origins or formats?
The result is not one nice pack in a style I repeat.
It is a visual direction shaped by the product itself.
With illustration, colour, type and packaging rhythm working together.
So the pack feels specific, ownable and ready to grow.
Before I design, we define what the packaging needs to communicate.
What should people notice first?
What makes the product different?
What should be felt before tasting?
And how can the visual direction grow across more flavours, origins or formats?
The result is not one nice pack in a style I repeat.
It is a visual direction shaped by the product itself.
With illustration, colour, type and packaging rhythm working together.
So the pack feels specific, ownable and ready to grow.
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PROCES
A clear process for packaging that needs to do more than look nice.
Before I design, we define what the packaging needs to communicate.
What should people notice first?
What makes the product different?
What should be felt before tasting?
And how can the visual direction grow across more flavours, origins or formats?
The result is not one nice pack in a style I repeat.
It is a visual direction shaped by the product itself.
With illustration, colour, type and packaging rhythm working together.
So the pack feels specific, ownable and ready to grow.
Before I design, we define what the packaging needs to communicate.
What should people notice first?
What makes the product different?
How does the story become visible before tasting?
And how can the visual direction grow across more flavours, origins or formats?
The result is not just one nice pack.
It is a visual direction with a reason behind it.
The steps
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Process
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Process
The steps
The steps
A process for finding what is specific.
A process for finding what is specific.
A process for finding what is specific.
1
Discover
We start with a conversation about your product. You tell me where it comes from, how it's made and what makes it worth choosing. I ask questions you might not expect. That's where the good stuff usually lives.
We start with a conversation about your product. You tell me where it comes from, how it's made and what makes it worth choosing. I ask questions you might not expect. That's where the good stuff usually lives.
We start with a conversation about your product. You tell me where it comes from, how it's made and what makes it worth choosing. I ask questions you might not expect. That's where the good stuff usually lives.
2
Define
Together we decide what the packaging needs to carry. Origin, flavour, place, process. We look for one clear angle, not all the things at once. That angle becomes the brief we work from.
Together we decide what the packaging needs to carry. Origin, flavour, place, process. We look for one clear angle, not all the things at once. That angle becomes the brief we work from.
Together we decide what the packaging needs to carry. Origin, flavour, place, process. We look for one clear angle, not all the things at once. That angle becomes the brief we work from.
3
Create
I turn that angle into visual directions. Illustration, colour, typography and packaging ideas. You get two or three routes to react to. This is where it starts to feel real.
I turn that angle into visual directions. Illustration, colour, typography and packaging ideas. You get two or three routes to react to. This is where it starts to feel real.
I turn that angle into visual directions. Illustration, colour, typography and packaging ideas. You get two or three routes to react to. This is where it starts to feel real.
The steps
4
Refine
We shape the strongest direction together. You give feedback, I push the details. Hierarchy, rhythm, colour. Until it feels clear, specific and alive.
We shape the strongest direction together. You give feedback, I push the details. Hierarchy, rhythm, colour. Until it feels clear, specific and alive.
We shape the strongest direction together. You give feedback, I push the details. Hierarchy, rhythm, colour. Until it feels clear, specific and alive.
5
Launch
The design comes to life on the pack. Front, back, side, shelf. I check how it reads in the real world, at arm's length and up close.
The design comes to life on the pack. Front, back, side, shelf. I check how it reads in the real world, at arm's length and up close.
The design comes to life on the pack. Front, back, side, shelf. I check how it reads in the real world, at arm's length and up close.
6
Ready
You get print-ready files and guidance toward your printer or production partner. Everything you need to take it further.
You get print-ready files and guidance toward your printer or production partner. Everything you need to take it further.
You get print-ready files and guidance toward your printer or production partner. Everything you need to take it further.
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Style
Not one fixed
illustration style
Every product asks for something different.
A washed coffee from Ethiopia does not need the same visual
world as a bold chocolate bar from Peru or a quiet herbal tea blend.
So I don’t start with a look.
I start with origin, flavour, audience, shelf context
and what the product needs people to feel first.
From there, the style follows.
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Style
Not one fixed
illustration style
Every product asks for something different.
A washed coffee from Ethiopia does not need the same visual world as a bold chocolate bar from Peru or a quiet herbal tea blend.
So I don’t start with a look.
I start with origin, flavour, audience, shelf context and what the product needs people to feel first.
From there, the style follows.
/
Style
Not one fixed
illustration style
Every product asks for something different.
A washed coffee from Ethiopia does not need the same visual world as a bold chocolate bar from Peru or a quiet herbal tea blend.
So I don’t start with a look.
I start with origin, flavour, audience, shelf context and what the product needs people to feel first.
From there, the style follows.
Curious how this works in real packaging?
Every product asks for its own visual direction. Here are projects where origin, flavour and character became packaging people can hold.
Curious how this works in real packaging?
Every product asks for its own visual direction. Here are projects where origin, flavour and character became packaging people can hold.
Curious how this works in real packaging?
In a 30-minute call, we explore your product together. From story to illustration, from feeling to form. No prep needed. Just bring your product or your idea.