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Process
A clear process, built around the product.
Discovery
1
We look at the product, the story behind it, the market and what needs to shift visually.
Direction
2
I translate that into a clear visual direction: what should people feel, recognise and remember?
Concept
3
I develop visual routes through illustration, packaging ideas, mood, colour and typography.
Refinement
4
One route gets shaped into a stronger system with the right details, hierarchy and consistency.
Rollout
5
The chosen direction is adapted across packaging, brand elements or supporting visuals.
