Arelo makes tea for giving. The concept is simple: a compliment you can actually drink, sent in an envelope like a card.

That last part changes everything. The packaging had to be flat enough for a standard letterbox, sturdy enough to survive the post, and still feel warm and considered when it lands on someone's doormat.

It also needed to work as a range. Each blend has its own character, a colour, an illustration, a mood. But together they read as one clear line. Distinct enough that each one feels personal. Cohesive enough that you'd recognise them as family.

The result is something that sits somewhere between a card and a gift. Small, specific, and made to make someone feel seen.