Your story is not too complex.
It just needs the right image.

Book covers, editorial illustration and packaging design
for stories, research and products with character.

I create illustration, art direction and design for books, research,
editorial projects and products that carry more than facts.

Your story is not too complex.
It just needs the right image.

Book covers, editorial illustration and packaging design
for stories, research and products with character.

I create illustration, art direction and design for books, research,
editorial projects and products that carry more than facts.

I look for the image underneath the story.

I look for the image underneath the story.

For stories that need more than a beautiful image.

Some stories do not reveal themselves immediately. They sit in research, memory, flavour, grief, care, place or small details.
I like working there.

I read, question and search until one visual thread starts to appear.

Then I translate that thread into illustration, art direction and design. So the story does not only become visible. It becomes felt.

Some stories do not reveal themselves immediately. They sit in research, memory, flavour, grief, care, place or small details.
I like working there.

I read, question and search until one visual thread starts to appear.

Then I translate that thread into illustration, art direction and design. So the story does not only become visible. It becomes felt.

When an article, book or research project carries a layered story, the image has to do more than fill a space.

It needs to hold the idea.
Set the tone.
Make something complex feel human.

I work with editors, publishers, researchers and thoughtful brands to find the visual angle behind a story, then translate it into illustration, art direction and design.

Clear enough to understand.
Specific enough to remember.

Book covers

Book covers

Book covers

Arelo complimenten thee verpakking
Arelo complimenten thee verpakking

For novels, non-fiction, theses and publications that need one image to hold the story.

For novels, non-fiction, theses and publications that need one image to hold the story.

Editorial illustration

Editorial illustration

Editorial illustration

Arelo complimenten thee verpakking
Arelo complimenten thee verpakking

For magazines, articles, essays, healthcare stories and research-based publications.

For magazines, articles, essays, healthcare stories and research-based publications.

Packaging design

Packaging design

Packaging design

Arelo complimenten thee verpakking
Arelo complimenten thee verpakking

For coffee, tea, cacao and thoughtful products with a story behind them.

For coffee, tea, cacao and thoughtful products with a story behind them.

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Process

From layered story
to clear visual direction.

I start with what you made: the text, research, product or idea. Then I look for the detail that can carry the whole story.

Look closely

I read, listen and look at what is already there: the story, the context and the feeling behind it.

Look closely

I read, listen and look at what is already there: the story, the context and the feeling behind it.

Look closely

I read, listen and look at what is already there: the story, the context and the feeling behind it.

Find the thread

Together we search for the visual thread. Sometimes it is a place, a tension, a symbol or one small detail.

Find the thread

Together we search for the visual thread. Sometimes it is a place, a tension, a symbol or one small detail.

Find the thread

Together we search for the visual thread. Sometimes it is a place, a tension, a symbol or one small detail.

Shape the concept

That thread becomes a clear visual idea, with sketches, colour, composition and direction.

Shape the concept

That thread becomes a clear visual idea, with sketches, colour, composition and direction.

Shape the concept

That thread becomes a clear visual idea, with sketches, colour, composition and direction.

Make it work

The idea becomes an illustration, cover, packaging or visual system that feels connected to the story.

Make it work

The idea becomes an illustration, cover, packaging or visual system that feels connected to the story.

Make it work

The idea becomes an illustration, cover, packaging or visual system that feels connected to the story.

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Services

Book covers

1

One strong image for books, theses and publications with a layered story.

Cover illustration

Thesis covers

Book jackets

Concept development

Typography

Print-ready artwork

Editorial illustration

2

Conceptual illustrations for articles, magazines and research stories that need more than a literal image.

Magazine illustration

Thesis cover

Editorial illustration

Visual metaphors

Cover illustration

Conceptual illustration

Packaging with character

3

Illustrated packaging for coffee, tea, cacao and thoughtful products with origin, flavour and feeling.

Packaging illustration

Label design

Origin stories

Chocolate

Tea

Specialty coffee

Visual direction

4

A connected visual language for larger projects, series or brands.

Visual concept

Art direction

Illustration system

Style guide

Creative consulting

Visual direction

Book covers

One strong image for books, theses and publications with a layered story.

Cover illustration

Thesis covers

Book jackets

Concept development

Typography

Print-ready artwork

Editorial illustration

Conceptual illustrations for articles, magazines and research stories that need more than a literal image.

Magazine illustration

Thesis cover

Editorial illustration

Visual metaphors

Cover illustration

Conceptual illustration

Packaging with character

Illustrated packaging for coffee, tea, cacao and thoughtful products with origin, flavour and feeling.

Packaging illustration

Label design

Origin stories

Chocolate

Tea

Specialty coffee

Visual direction

A connected visual language for larger projects, series or brands.

Visual concept

Art direction

Illustration system

Style guide

Creative consulting

Visual direction

Book covers

One strong image for books, theses and publications with a layered story.

Cover illustration

Thesis covers

Book jackets

Concept development

Typography

Print-ready artwork

Editorial illustration

Conceptual illustrations for articles, magazines and research stories that need more than a literal image.

Magazine illustration

Thesis cover

Editorial illustration

Visual metaphors

Cover illustration

Conceptual illustration

Packaging with character

Illustrated packaging for coffee, tea, cacao and thoughtful products with origin, flavour and feeling.

Packaging illustration

Label design

Origin stories

Chocolate

Tea

Specialty coffee

Visual direction

A connected visual language for larger projects, series or brands.

Visual concept

Art direction

Illustration system

Style guide

Creative consulting

Visual direction

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Work

Selected work

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Testimonials

Nice words from clients

Nice words from clients

Not sure what your story needs visually?

Not sure what your story needs visually?

In a free 30-minute call, we’ll look at your book, article, research project, product or brand together. You do not need to know exactly what you need yet. We’ll find the best starting point together.

In a free 30-minute call, we’ll look at your book, article, research project, product or brand together. You do not need to know exactly what you need yet. We’ll find the best starting point together.